February 14th, 2009
SRK, the biggest brand of India, maybe the king of Bollywood but right now it seem he is certainly not the king of enorsements. Maybe age is catching up with the youth icon.
According to the buzz, Pepsi has not renewed the contract with Shah Rukh but have replaced him with Ranbir. The soft drink giant's new 'Youngistan' campaign targets the youth and has Ranbir Kapoor endorsing the brand.
Shah Rukh was the only star who had the longest relationship with Pepsi, other stars like Kajol and Rani couldn't continue for long and even cricket stars like Sachin Tendulkar, Rahul Dravid and Saurav Ganguly were replaced some time ago by Ishant Sharma, MS Dhoni and Virender Sehwag.
