Friday, February 6, 2009

Pantene ends contract with Sushmita Sen



With age catching up with her fast and her Bollywood acting career as well direction plans not picking up, Ex Miss Universe Sushmita Sen has got an additional blow. Famous Shampoo brand, Pantene has ended their contract with her.

Our source informs, “Sushmita Sen has been told by Pantene officials that she won’t be continuing as their brand ambassador anymore. Pantene wants to look at younger options it seems and one to be approached will be Ghajini starlet Asin, who is long flowing hair. Sushmita who was once doing well on the ad scene has now been left with just one ad campaign that of International cosmetic brand Olay.”

Sushmita’s last hit has been Maine Pyar Kyun Kiya way back in 2005 and post that she has only delivered flops. Though she has three releases up for release this year that’s Do Knot Disturb, Dulha Mil Gaya and the long in the waiting Karma, Confessions and Holi but she is not considered amongst the A list actresses anymore and her market standing has fallen down tremendously. No wonder ad campaigners are shying away from her.