February 9th, 2009
Dev D has managed to tot up fair business on its first day in terms of nett business. The seat utilisation is low but it has been released on 500 cinemas which is huge for this type of film and this has enabled to film gross a reasonable 1.45 crore net on day one
The figure is more commendable as the terms with the multiplexes were settled very late and therefore its release ads did not appear in entertainment ads which led to the public not being aware of release at multiplexes.
There are some badly informed sources in the trade who believe the collections declined on day one but the truth is that collections were lowest in the morning shows and improved throughout the day with late shows having the highest collection at most places around the country.
It will be interesting to see what happens over the weekend and if the film can manage over 5 crore nett business it would a fairly good result for the film considering the cost of the film.
Dev D has managed to tot up fair business on its first day in terms of nett business. The seat utilisation is low but it has been released on 500 cinemas which is huge for this type of film and this has enabled to film gross a reasonable 1.45 crore net on day one
The figure is more commendable as the terms with the multiplexes were settled very late and therefore its release ads did not appear in entertainment ads which led to the public not being aware of release at multiplexes.
There are some badly informed sources in the trade who believe the collections declined on day one but the truth is that collections were lowest in the morning shows and improved throughout the day with late shows having the highest collection at most places around the country.
It will be interesting to see what happens over the weekend and if the film can manage over 5 crore nett business it would a fairly good result for the film considering the cost of the film.
