February 7th, 2009
Karachi: Nokia signed Priyanka Chopra as the Brand Ambassador for the Nokia Supernova series for South Asia. Nokia’s spokesperson reportedly divulged that this move was calculated to create a connection with Nokia’s young and style-savvy consumers.
The tagline of the new campaign featuring Priyanka Chopra is ‘It’s not just a phone, it’s who we are’. The campaign has been successfully launched in Pakistan and Supernova series is also available in the market to meet the individuality and style needs of consumers. Nokia spokesperson said, “Today’s mobile phones have transcended from their functional use and become style statements. Nokia as a brand has led this movement and it is constantly evaluating new and interesting shapes, styles and materials combined with relevant features to create products that specifically meet consumer’s lifestyle needs across price points.”
Priyanka Chopra is equally excited to endorse the Supernova series and she expressed joy over her association with Nokia.
