Sunday, February 1, 2009

Akshay Kumar launches Ritu Beri’s kids collection

February 1st, 2009

New Delhi : Dressed as junior versions of a princess, a diva and as little sardars doing the “Singh is Kinng” signature routine, 70 children scorched the ramp Sunday evening for Ritu Beri’s kids collection launched by Bollywood star Akshay Kumar. Named ‘Baby Beri’, the collection is Beri’s line of occasion wear for kids segregated in three sub-divisions - Beri Princess, Rock Star Babes and Bollywood Divas.

“Designing kids’ clothing is a playful and joyful experience. The endeavour is to showcase designs that are stylish, trendy and comfortable all at the same time. The idea is to bring out the youthfulness and cheerfulness of kids,” Beri said here.

Akshay, who joined the children on the ramp, said: “I remember when I was a kid, I had only three pairs of clothes. But, looking at them dressed in such colourful clothes today was so beautiful. I feel Ritu should launch a men’s collection too to have some variety for men.”

Sponsored by Fortis La Femme, the event was dedicated to The Blessed Hearts Foundation, a charity for children.

While the collections from the event were Beri’s contribution to the foundation, the actor also donated an undisclosed amount for the cause.